I was not yet a mother but was always drawn to the color and whimsy of the OILILY brand, a Dutch retailer who specializes in happy and colorful clothing for women and children. Back when they had retail outlets in the US, I always enjoyed walking into the store just to absorb the onslaught of sunshine and rainbows that emanated from both the racks and the walls. So much color, so much whimsy, so much joy in their prints and patterns.